Category: Best Practices

Using Ice Cream to Identify Your Digital Metrics Sweet Spot

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Using Ice Cream to Identify Your Digital Metrics Sweet Spot

Imagine you’re the owner of a ice cream shop. You own the ice cream shop because you need a way to pay rent every month for your apartment.… Continue Reading

Your Welcome Email Might Be Hurting You

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Your Welcome Email Might Be Hurting You

You know what’s more exciting than getting a regular award? Getting an award that’s shaped like a probability distribution. We were so excited to be chosen as the… Continue Reading

5 Easy Ways to Improve Your Website Now

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5 Easy Ways to Improve Your Website Now

These days, managing digital is harder than ever. It used to be that digital just meant updating a blog every so often or sending out an email newsletter.… Continue Reading

How to Use UTM Parameters for More Accurate Traffic Reports

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How to Use UTM Parameters for More Accurate Traffic Reports

You’ve probably spent time thinking about how to get more people to come to your website. Maybe it’s from spending some money on Facebook ads, or optimizing your… Continue Reading

Engaging your Supporters with Creative Tech

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Engaging your Supporters with Creative Tech

Nonprofit organizations are approaching a crisis of engagement. Supporters are being asked (repeatedly) for money, or to add their names to petitions–many of which have highly questionable impact.… Continue Reading