Category: Best Practices

Do Digital Like: An Unsigned Rapper

SAVE YOURSELF (1)

Do Digital Like: An Unsigned Rapper

If you live in a major metropolitan area with a hip-hop scene, you’ve seen one of these guys. They’re on the street corner, they’re opening for a band… Continue Reading

Save Yourself from Certain Death... Through A/B Testing

SAVE YOURSELF

Save Yourself from Certain Death... Through A/B Testing

Imagine this: you’ve been kidnapped by the villain of your latest progressive campaign (Fracking! Opposition to same-sex marriage! The Trans-Pacific Partnership! Fill-in-the-blank!). Let’s go with fracking–a force so… Continue Reading

How to Build a Culture of Testing

CULTURE OF TESTING

How to Build a Culture of Testing

What does it mean to create an organizational culture of testing? We’ve gone over what A/B testing means and how you can try it out on everything from… Continue Reading

Test This, Not That!

personal-trainer-Bendigo-do-this-not-that

Test This, Not That!

If you’ve ever tried to lose weight (or even if you’ve ever opened up a glossy magazine) you’ve probably seen it: a photo of a tiny pile of… Continue Reading

Best Practice: Sharing a petition? Be direct with your Facebook title.

Looking for petition signatures?

Best Practice: Sharing a petition? Be direct with your Facebook title.

When asking people to sign a petition, Facebook titles with a direct call to action outperform those using a curiosity gap.