Every social media manager has read a statistic about the best time to tweet or advice on what to post on Facebook pages. But savvy social media managers know that every audience is different. So although the social media research is useful, it’s important to test those assumptions with your own audience.
Although large campaigns have the scale to recruit tens of thousands of new supporters by optimizing social sharing, smaller organizations can see significant growth as well. By encouraging your members to share your cause, you can reach new potential supporters regardless of your size.
Your future supporters are more likely to attend in-person events when their friends are going too.