The ABCs of Social Analytics

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The ABCs of Social Analytics

Social analytics don’t have to be a black box. There are tools out there that make it possible to track important metrics for your social sharing program.

Time for Progressives to Get Serious About Social

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Time for Progressives to Get Serious About Social

Conservatives, rarely lacking significant resources, can afford to drop big money on paid advertising to get their message in front of millions of people. Progressives will need to think outside the box if they want to compete.

Case Study: Sierra Club Puts ShareProgress to the Test

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Case Study: Sierra Club Puts ShareProgress to the Test

One of ShareProgress’ most popular features among advocacy organizations are the post-action share pages. But how does it compare to others?

Quick Tip: Turn your Facebook shares into Facebook fans

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Quick Tip: Turn your Facebook shares into Facebook fans

Getting more shares from your ShareProgress pages? There’s an easy way to convert those shares into Facebook fans

Best Practice: Sharing a petition? Be direct with your Facebook title.

Looking for petition signatures?

Best Practice: Sharing a petition? Be direct with your Facebook title.

When asking people to sign a petition, Facebook titles with a direct call to action outperform those using a curiosity gap.