Is social media A/B testing worth it?

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Is social media A/B testing worth it?

Social media A/B testing has lead some organizations to massive gains. But is it really worth it for you?

The Key to Upworthy's Success: A Culture of Testing

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The Key to Upworthy's Success: A Culture of Testing

How Upworthy adapts to changes in the Facebook algorithm and the evolving tastes of social media users.

Why social media strategy is more than your Facebook Page (or Twitter Profile or Pinterest Board)

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Why social media strategy is more than your Facebook Page (or Twitter Profile or Pinterest Board)

When many groups think of social media strategy, they think of their organization’s Facebook and Twitter pages. Here’s a couple reasons to take your strategy beyond your Facebook Page.

Quick Tip: Get more reach on Facebook— tag your allies!

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Quick Tip: Get more reach on Facebook— tag your allies!

Facebook has made another tweak to their newsfeed algorithm. And this change can help increase the viewership of your posts.

No, Facebook didn't crush Upworthy's traffic

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No, Facebook didn't crush Upworthy's traffic

Did Facebook crush Upworthy’s traffic in January? Probably not.