Although large campaigns have the scale to recruit tens of thousands of new supporters by optimizing social sharing, smaller organizations can see significant growth as well. By encouraging your members to share your cause, you can reach new potential supporters regardless of your size.

Your future supporters are more likely to attend in-person events when their friends are going too.

Social analytics don’t have to be a black box. There are tools out there that make it possible to track important metrics for your social sharing program.

One of ShareProgress’ most popular features among advocacy organizations are the post-action share pages. But how does it compare to others?

When asking people to sign a petition, Facebook titles with a direct call to action outperform those using a curiosity gap.