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The Math of Going Viral

The Math of Going Viral

What does it mean for something to go viral? If you see the same Upworthy post five times on your newsfeed, has it gone viral? If you share… Continue Reading

Case Study: Compassion & Choices

Case Study: Compassion & Choices

You probably heard about Brittany Maynard this past fall. She was a woman with terminal brain cancer who chose to move to Oregon in order to live out… Continue Reading

Test This, Not That!

Test This, Not That!

If you’ve ever tried to lose weight (or even if you’ve ever opened up a glossy magazine) you’ve probably seen it: a photo of a tiny pile of… Continue Reading