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Rootscamp's Next Top Model--How Good is Your Model?

Rootscamp's Next Top Model--How Good is Your Model?

This post is the final part of a three-part series based on a training given at NOI’s RootsCamp Conference in December.  Read part one to learn what statistical models are,… Continue Reading

Rootscamp's Next Top Model: How to Build a Model

Rootscamp's Next Top Model: How to Build a Model

This post is the second part of a three-part series based on a training given at NOI’s RootsCamp Conference in December.  Read part one to learn what statistical… Continue Reading

RootsCamp's Next Top Model: What is a (statistical) model?

RootsCamp's Next Top Model: What is a (statistical) model?

This post is part of a three-part series based on a training given at NOI’s RootsCamp Conference last month. Check out the second part of the series here and… Continue Reading

Is social media A/B testing worth it?

Is social media A/B testing worth it?

Social media A/B testing has lead some organizations to massive gains. But is it really worth it for you?